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David Abraham (executive)
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David Abraham (born 1963, Lincoln, Lincolnshire)〔("David Abraham, UKTV" Broadcast 23 July 2009 ) Retrieved 3 April 2010〕 is the Chief Executive of the United Kingdom's Channel Four Television Corporation, appointed in January 2010 he formally took up his post on 4 May 2010.〔("David Abraham's big hello" The Guardian 22 April 2010 ) Retrieved 22 April 2010〕 He was previously Chief Executive of UKTV.
==Previous career==
Like his predecessor as Chief Executive, Andy Duncan, Abraham's background is in commerce rather than television production. However, prior to his appointment at Channel Four he gained 9 years experience controlling pay-TV channels in both the UK and US.〔("David Abraham – the TV outsider now running Channel 4" The Guardian 22 January 2010 ) Retrieved 3 April 2010〕 During the 1990s he co-founded the advertising agency St Luke's〔("Channel 4 appoints 'bloke called Dave' as new CEO" The Independent 23 January 2010 ) Retrieved 3 April 2010〕 and helped reposition major consumer businesses such as The Body Shop and BP. In the United States he was vice-president of the Discovery Home network〔("David Abraham appointed Channel 4 boss" Channel 4 News 22 January 2010 ) Retrieved 3 April 2010〕 and president and general manager of the TLC channel for Discovery Networks.〔("Channel 4 announces new CEO appointment" pfj.co.uk 25 January 2010 ) Retrieved 3 April 2010〕 As head of UKTV from 2007 he oversaw the re-branding of UKTV channels such as Dave, Gold, Yesterday and Blighty.〔("David Abraham appointed chief executive of Channel 4 after switch" The Times 23 January 2010 ) Retrieved 3 April 2010〕
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